Selling a home can be a journey full of emotions –especially if you’re selling the home you raised a family in–but it’s crucial that when selling your home that you separate yourself from the house. It’s your personal touches that make a house a home, however home buyers need to see beyond your personal touches to envision living in the physical space Hide away the many art projects your kids have done, take down a few of the family portraits you have hanging, and paint over the family growth chart…it might hurt, but it needs to be done.
Now that you’re ready to begin marketing your home here are some do’s and don’ts:
DO-Neutral Colors: It’s hard to see the potential of a room when the walls are painted navy. Neutral colors make it easy for buyers to read the room, and see what they can do with it. Also, Neutrals make the home flow a bit easier. Not everyone likes Polly’s Pepto-Pink bedroom. Neutrals go with everything!
DON’T- Leave the clutter out: Put away the knick-knacks, hide away the office supplies, pick your shoes up, and hang up the jackets. When you leave the clutter out it takes away from the space. Clutter can impede the buyers’ ability to fully see the rooms potential.
DO- Be liberal with showings: Nothing good comes out of having your house sit on the market. Be liberal with open houses and private showings, the more exposure the better. Yes, you may be inconvenienced, but the long term benefits of selling your house outweigh the temporary hassle.
DON’T- Use low-resolution photos: Low-resolution photos will do nothing for the sale of your house. If you can, try to get professional grade photos of your house, interior rooms, and show the best features of your house. Many savvy realtors are now using drones to capture videos of the home and neighborhood they post online. After all, a neighborhood can help sell a house. This is advertising at its finest, you want to lure the buyer in, and get them in the house. Also, prospective home buyers begin their searching online, so it’s key that your house has a strong online presence.
DO- Have a well-equipped real estate agent: Make sure your agent knows the area well: schools, crime rate, and community. Having a real estate agent that can come up with an effective marketing plan for your house is very important because it differentiates your house from the other listings.
DON’T– Make your house hard to sell: Don’t’ be afraid to rely on your realtor’s expertise. For example, if your home has been sitting on the market for a while it might be time to lower the price. Homeowners should not go to their own open houses because it makes it uncomfortable for the buyers and could drive them away. Let your realtor handle the open houses.
Be flexible with your real estate agent, they know what’s best for you and your house.
DO-Make changes that will help sell your house: Curb appeal is everything. Ignore the whole “don’t judge a book by its cover” because prospective buyers might not even walk inside the house if the outside of the house has zero appeal, or is a mess; landscaping speaks volumes. Little changes can go a long way! Change outdated light fixtures, take down the wallpaper, paint the walls, update the hardware on the sinks.
Now that you have cleared up the clutter, tidied up the yard, and selected a reputable real-estate agent you’re ready to put the house on the market.
Download your seller’s guide here